A
-
Ability to manage
The Role And Ability Of Managers In Tax Avoidance And Corporate Profitability [Volume 1, Issue 5, 2020, Pages 64-80]
-
Access to Financial Services
The Impact of Corporate Governance on Financial Stability and Access to Financial Services in Banks Listed on the Tehran Stock Exchange [Volume 2, Issue 6, 2021, Pages 53-68]
-
Access to Financial Services
The Impact of Corporate Governance on Financial Stability and Access to Financial Services in Banks Listed on the Tehran Stock Exchange [Volume 2, Issue 2, 2021, Pages 117-134]
-
Adaptive Market Test
Impact of dynamic and consistent marketing capabilities on international marketing performance with the role modal intensity of competition (Case Study: Sahar Hamadan Food Industry) [Volume 3, Issue 2, 2022, Pages 62-87]
-
Adjustment analysis
The Role Of Underlying Incentives In Online E-Commerce Payments [Volume 2, Issue 4, 2021, Pages 58-74]
-
Advertising
Identify and evaluate the strengths and weaknesses of cyberspace on marketing and advertising Case Study (Saipa Automotive Company) [Volume 1, Issue 4, 2020, Pages 49-62]
-
Advertising
Investigating the Impact of Cyberspace on Marketing and Advertising (kavir Motorization Company) [Volume 2, Issue 6, 2021, Pages 256-268]
-
Advertising-free marketing
Marketing Without Advertising Michael Phillips And Sally Raspberry [Volume 3, Issue 2, 2022, Pages 86-97]
-
Agile marketing
An overview of agile marketing and its application [Volume 1, Issue 5, 2020, Pages 81-93]
-
Agility
The Role of Agility in the Organization of Municipalities
(Case Study of Fars Province Municipality) [Volume 2, Issue 6, 2021, Pages 187-196]
-
Agility
Entrepreneurial decision-making based on agility: a case study of Sepeh Banks in West Azerbaijan Province [Volume 3, Issue 4, 2022]
-
A habit
Investigating the Impact of Social Media Advertising Features (Instagram) on Customers' Purchase Intentions
(Case Study: Customers of the Refah Market in Swadkoh) [Volume 4, Issue 4, 2023, Pages 17-31]
-
AHP
Identifying and ranking negotiation tactics in the Shiraz Islamic Council negotiations in the AHP method in Shiraz City Council [Volume 2, Issue 6, 2021, Pages 209-244]
-
AHP approach
Identifying and ranking factors influencing the creation of sustainable home businesses using artificial neural network and hierarchical analysis process [(Articles in Press)]
-
AI
Investigating the Internet of Things in the analysis of consumer behavior in emotional purchases using artificial intelligence [Volume 5, Issue 1, 2024]
-
Alert Market Training
Impact of dynamic and consistent marketing capabilities on international marketing performance with the role modal intensity of competition (Case Study: Sahar Hamadan Food Industry) [Volume 3, Issue 2, 2022, Pages 62-87]
-
Algorithmic Pricing
Combination of Pricing Strategies with Machine Learning: Case Study on Gela Dairy Company [Volume 4, Issue 4, 2023, Pages 1-16]
-
Alienation
Phenomenology of personal branding: The conflicts of being famous in social media [(Articles in Press)]
-
Altruism
The effect of awareness of social sustainability and environment on green brand loyalty mediated by altruistic variables (Case study: consumers of Cinere products in Tehran) [Volume 1, Issue 3, 2020, Pages 59-79]
-
Analysis and Review
Investigating the Impact of Structure and Cultural Consciousness on Strategic Performance with the Media of Competitive Intelligence (Case Study: Bank Mellat) [Volume 4, Issue 2, 2023, Pages 119-139]
-
ANN
Identifying and ranking factors influencing the creation of sustainable home businesses using artificial neural network and hierarchical analysis process [(Articles in Press)]
-
Anti -production behaviors
The Role Of Municipal Security In Reducing Anti -Production Deviant Behaviors [Volume 2, Issue 6, 2021, Pages 100-111]
-
Artificial intelligence Bibliometric analysis Intellectual structure Conceptual structure
Artificial intelligence in marketing: Systematic review and future research direction [Volume 4, Issue 4, 2023, Pages 32-51]
-
Atlas TA
Model design and evaluation in emotional intelligent marketing (case study: Kish Island restaurant customers) [Volume 4, Issue 1, 2023]
-
Attitude
Investigating the effect of perceived internet interaction dimensions on users' continuous use intention with the mediating roles of aesthetics, perceived attractiveness and consumer attitude(case of study: the augmented reality of Farsh city) [Volume 2, Issue 4, 2021, Pages 30-65]
-
Attitude
Investigating the effect of perceived usefulness, ease of use, enjoyment, trust and social influence on intention to use with the mediating role of consumer attitude
(Case of study: Household solar electricity customers in Yazd city) [Volume 4, Issue 2, 2023, Pages 66-87]
-
Attitude
The effect of the features of platforms based on augmented reality technology on the behavioral and cognitive responses of customers [Volume 5, Issue 1, 2024]
-
Attitude towards distancing
Investigating the effect of brand anthropomorphism on brand defense with the mediating role of brand love with the moderating role of attitude towards social distancing (case study: customers of Sen H products) [Volume 3, Issue 3, 2022, Pages 18-40]
-
Attitude towards energy label
Investigating the effect of trust on attitudes toward home appliance energy labels with a modifying role in cognitive and emotional involvement of Emersan home appliance customers [Volume 1, Issue 4, 2020, Pages 28-48]
-
Augmented reality technology
The effect of the features of platforms based on augmented reality technology on the behavioral and cognitive responses of customers [Volume 5, Issue 1, 2024]
-
Authorities
A comparative study of the authorities of Prophet Muhammad and the authorities of Prophet Jesus from the perspective of the Qur'an and Hadith [Volume 2, Issue 6, 2021, Pages 131-142]
-
Awareness of social sustainability
The effect of awareness of social sustainability and environment on green brand loyalty mediated by altruistic variables (Case study: consumers of Cinere products in Tehran) [Volume 1, Issue 3, 2020, Pages 59-79]
-
Awareness of the environment
The effect of awareness of social sustainability and environment on green brand loyalty mediated by altruistic variables (Case study: consumers of Cinere products in Tehran) [Volume 1, Issue 3, 2020, Pages 59-79]
B
-
Banking Industry
presenting the model of brand schizophrenia management in banking services using foundation data theory [Volume 4, Issue 1, 2023]
-
Banking Services
An overview of the types of banking services with a social networking approach [Volume 2, Issue 3, 2021, Pages 99-105]
-
Bank Structure
Investigating the Impact of Structure and Cultural Consciousness on Strategic Performance with the Media of Competitive Intelligence (Case Study: Bank Mellat) [Volume 4, Issue 2, 2023, Pages 119-139]
-
Basic Motivation Framework
The Role Of Underlying Incentives In Online E-Commerce Payments [Volume 2, Issue 4, 2021, Pages 58-74]
-
Behavioral bias during trading
Investigating the Impact of Trading Experience on Behavioral Biaries When Trading with Self -Mediating and Mining Credit Relationships with Counselor, Valid Relationships, and Learning Learning (Case Study: Tehran Stock Exchange Customers) [Volume 3, Issue 4, 2022, Pages 100-121]
-
Behavioral responses of customers
The effect of the features of platforms based on augmented reality technology on the behavioral and cognitive responses of customers [Volume 5, Issue 1, 2024]
-
Bibliometric analysis
Artificial Intelligence in Marketing: A Systematic Review and Future Research Path [Volume 2, Issue 4, 2021, Pages 1-14]
-
Big Data Management"
Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 4, Issue 1, 2023]
-
Bitcoin
Digital Currency Meta-Analysis Study: Forecasting the Future of Bitcoin in 2022 [Volume 2, Issue 5, 2021, Pages 1-14]
-
Black Pomegranate Fruit
Comprehensive review of black pomegranate fruit and its various dimensions with commercial and therapeutic [Volume 1, Issue 5, 2020, Pages 119-129]
-
Blogger
Sales model through bloggers in social networks using the method of structural equations [(Articles in Press)]
-
Blogger Sales
Sales model through bloggers in social networks using the method of structural equations [(Articles in Press)]
-
Brand community integration
The Impact of Brand Community Integration on Brand Community Commitment with the Role of Brand Community Participation (Case Study: Hamedan Family Market Chain Store) [Volume 1, Issue 2, 2020, Pages 77-102]
-
Brand equity
Investigating the effect of customer-based brand equity on customer loyalty by considering the mediating role of customer satisfaction and trust
(Case study: Bank Mellat ATM customers in Tehran) [Volume 1, Issue 1, 2020, Pages 1-27]
-
Brand equity
Modulatory Assessment of Distributive Justice, Interactive Justice and Allocation Stability in the Effect of Brand Equity on Repurchase Intent (Case Study: Customers of Iran-Hamadan Car Dealerships) [Volume 1, Issue 2, 2020, Pages 57-76]
-
Brand equity
Examining the model of strategic perspectives of branding based on brand equity through structural equations technique [(Articles in Press)]
-
Brand identity
presenting the model of brand schizophrenia management in banking services using foundation data theory [Volume 4, Issue 1, 2023]
-
Branding
Examining the model of strategic perspectives of branding based on brand equity through structural equations technique [(Articles in Press)]
-
Brand Loyalty Models
A Review of the Concepts of Brand Loyalty in the Marketing Literature [Volume 2, Issue 1, 2021, Pages 8-22]
-
Brand participation
Literary celebrities, tourists 'relationship with the destination and brand interaction: Based on the marketing perspective, the effects of celebrities' approval [Volume 1, Issue 5, 2020, Pages 45-63]
-
Brand Personality (Dimension of Responsibility)
Investigating the Impact of Brand responsibility and personality activity on the orientation of exploration and orientation with the mediating role of responsibility and individual identity activity with self -modest role [Volume 3, Issue 4, 2022, Pages 122-142]
-
Brand Relationship
Literary celebrities, tourists 'relationship with the destination and brand interaction: Based on the marketing perspective, the effects of celebrities' approval [Volume 1, Issue 5, 2020, Pages 45-63]
-
Brand selection
Consumer brand selection in social shopping sites [Volume 2, Issue 3, 2021, Pages 45-64]
-
Brand Self
Investigating the Impact of Brand responsibility and personality activity on the orientation of exploration and orientation with the mediating role of responsibility and individual identity activity with self -modest role [Volume 3, Issue 4, 2022, Pages 122-142]
-
Brand Trust
Investigating the effect of perceived quality, perceived value, perceived satisfaction and perceived differentiation on brand loyalty with the mediating role of brand trust(Case study: Chain store 7 in Tehran) [Volume 1, Issue 3, 2020, Pages 104-127]
-
Brand Trust
Investigating the Impact of Social Support on Continuous Purchase Intention to Mediate to Dealers and Brand Trust (Case Study: Customers of Cyrus Horizon Stores North Tehran) [Volume 3, Issue 2, 2022, Pages 1-23]
-
Burnout
Evaluating the effect of organizational climate, perception of organizational support and job burnout on job satisfaction (Case study: Branches 5 and 6 of Tehran Social Security Organization) [Volume 1, Issue 1, 2020, Pages 49-69]
-
Business
Investigating the impact of customers' internet hostility on smart businesses [Volume 5, Issue 1, 2024]
-
Business intelligence Institutional theory Business intelligence assimilation Leadership COVID
Assimilation of business intelligence: The effect of external pressures and top leader commitment during pandemic crisis [Volume 4, Issue 4, 2023, Pages 97-67]
-
Business management
Business cycle management based on performance improvement
(Case Study: Service-Based Companies) [Volume 3, Issue 4, 2022, Pages 148-168]
C
-
Capillary marketing
Study of capillary marketing with a review approach [Volume 2, Issue 3, 2021, Pages 75-87]
-
Capital increase
Investigating The Types Of Capital Increase With A Review Approach (Study Of Companies Listed On The Tehran Stock Exchange) [Volume 1, Issue 6, 2020, Pages 179-189]
-
Capital Market
Review How The Impact Of Electronic Financial Management On Capital Market [Volume 2, Issue 5, 2021, Pages 60-70]
-
Capital Market
7.Hawfeng, S, (2017), “Media Coverage and Stock Price Bubbles”, Finance Journal, No. 24, PP.22-38.
8. Hill, C (2018),” The Impact of Media Coverage on Stock Crash”.
9. Maditinos, I (2016) “Investors’ Behavior in Media”.
10.Raymond, S (2017) “ Media Coverage Scandals and Stock Market”. [Volume 4, Issue 1, 2023]
-
Capital Market
The effect of comparability on the cost of debt in companies with different ownership structures in Iran's capital market [(Articles in Press)]
-
Cash
Investigating the Relationship between Improving Cash Holding and Evaluating Economic Value Added Performance [Volume 3, Issue 3, 2022, Pages 95-109]
-
Cash Flow
Investigating The Types Of Capital Increase With A Review Approach (Study Of Companies Listed On The Tehran Stock Exchange) [Volume 1, Issue 6, 2020, Pages 179-189]
-
Celebrities
Investigating the effect of celebrities on trustworthiness, brand attitude and jealousy with the mediating role of social presence (Case study: Novin Charm, Tehran) [Volume 2, Issue 6, 2021, Pages 50-70]
-
Chadelmu Mining and Industrial Company
The impact of learning styles and knowledge structure on sales performance
(Case Study: Chadelmu Mining and Industrial Company [Volume 2, Issue 6, 2021, Pages 112-126]
-
Charity
Smart crowdfunding in charities; A look at active charitable actions of Iranian society from the perspective of social marketing [Volume 3, Issue 1, 2022, Pages 15-25]
-
Children
The role of the media on the child's personal and social lifestyle [Volume 2, Issue 5, 2021, Pages 127-130]
-
Chinese Cruiser
An Overview of Green Marketing Management: A Dimensional Approach [Volume 2, Issue 3, 2021, Pages 22-44]
-
Chinese Cruiser
Journal of Hospitality and Tourism Management [Volume 4, Issue 1, 2023]
-
Coercive social influence
Investigating the effect of assembly line kitting on competitive advantage through supply chain mediation, productivity and product diversity in the assembly hall of quick products
(case study: Pars Khodro Company) [(Articles in Press)]
-
Cognitive conflict
Investigating the effect of trust on attitudes toward home appliance energy labels with a modifying role in cognitive and emotional involvement of Emersan home appliance customers [Volume 1, Issue 4, 2020, Pages 28-48]
-
Collaborative brand development
Investigating the effect of participatory brand development, brand familiarity, brand ownership, brand responsibility, brand self-improvement on customer behavior by examining the moderating role of differentiation and individualism-collectivism (Case study: Iran Khodro customers in Karaj) [Volume 1, Issue 3, 2020, Pages 1-14]
-
Collective financing
Smart crowdfunding in charities; A look at active charitable actions of Iranian society from the perspective of social marketing [Volume 3, Issue 1, 2022, Pages 15-25]
-
Combined Algorithm
Combining Genetic Algorithms And Motor Nest Optimization To Solve The Supplier's Selection Problem [Volume 3, Issue 3, 2022, Pages 41-81]
-
Company life cycle
Investigating the Relationship between Life Cycle and Avoiding Taxation of Companies Accepted in Tehran Stock Exchange [Volume 3, Issue 2, 2022, Pages 36-53]
-
Company performance
Investigating the impact of strategic alliance on improving the performance of companies [Volume 1, Issue 4, 2020, Pages 96-114]
-
Comparability
The effect of comparability on the cost of debt in companies with different ownership structures in Iran's capital market [(Articles in Press)]
-
Compatible Marketing Freakhes
Impact of dynamic and consistent marketing capabilities on international marketing performance with the role modal intensity of competition (Case Study: Sahar Hamadan Food Industry) [Volume 3, Issue 2, 2022, Pages 62-87]
-
Competitive conditions
Investigating the effect of competitive conditions and company ambiguity on capital market newcomers [Volume 2, Issue 1, 2021, Pages 44-61]
-
Competitive intelligence
Investigating the Impact of Structure and Cultural Consciousness on Strategic Performance with the Media of Competitive Intelligence (Case Study: Bank Mellat) [Volume 4, Issue 2, 2023, Pages 119-139]
-
Competitive intelligence
Fars Province Gas Company Competitive Intelligence Management and Organization based [Volume 3, Issue 1, 2022, Pages 269-293]
-
Comprehensive Browse
Comprehensive review of black pomegranate fruit and its various dimensions with commercial and therapeutic [Volume 1, Issue 5, 2020, Pages 119-129]
-
Conflict
The Role Of Security In Reducing The Conflict Of Municipalities Organization
(Case Study Of Abadeh Municipality) [Volume 2, Issue 6, 2021, Pages 165-176]
-
Consumer Behavior
An Approach To (Internal) Consumer Market Analysis And Buyer Behavior [Volume 1, Issue 5, 2020, Pages 94-109]
-
Consumer Behavior
Investigating the role of digital marketing in consumer behavior [Volume 2, Issue 3, 2021, Pages 88-98]
-
Consumer Behavior
Investigating the Internet of Things in the analysis of consumer behavior in emotional purchases using artificial intelligence [Volume 5, Issue 1, 2024]
-
Content marketing of social networks
Designing the content marketing model of social networks among housewives of social security organization using foundation data technique [(Articles in Press)]
-
Content Production
Necessity to pay attention to content production in social media management [Volume 2, Issue 6, 2021, Pages 243-255]
-
Continuous Purchase
Investigating the Impact of Social Support on Continuous Purchase Intention to Mediate to Dealers and Brand Trust (Case Study: Customers of Cyrus Horizon Stores North Tehran) [Volume 3, Issue 2, 2022, Pages 1-23]
-
Corporate Governance
Corporate Governance And Its Role In Improving The Efficiency And Effectiveness Of Companies [Volume 1, Issue 6, 2020, Pages 119-131]
-
Corporate Governance
The Impact of Corporate Governance on Financial Stability and Access to Financial Services in Banks Listed on the Tehran Stock Exchange [Volume 2, Issue 6, 2021, Pages 53-68]
-
Corporate Social Responsibility
Investigating the effect of corporate social responsibility and service quality on brand image with the mediating role of customer satisfaction (Case study: Arshid clothing store in Tehran) [Volume 1, Issue 1, 2020, Pages 112-134]
-
Covid-19 Disease
Identify and rank the components affecting the psychological empowerment of startups in the face of emerging risks of Covid-19 disease [Volume 1, Issue 3, 2020, Pages 15-35]
-
Credit Risk
Investigating Liquidity Risk In Commercial Banks With A Review Approach [Volume 2, Issue 2, 2021, Pages 85-98]
-
Cultural Awareness
Investigating the Impact of Structure and Cultural Consciousness on Strategic Performance with the Media of Competitive Intelligence (Case Study: Bank Mellat) [Volume 4, Issue 2, 2023, Pages 119-139]
-
Currency
Digital Currency Meta-Analysis Study: Forecasting the Future of Bitcoin in 2022 [Volume 2, Issue 5, 2021, Pages 1-14]
-
Customer Loyalty
Investigating the effect of customer-based brand equity on customer loyalty by considering the mediating role of customer satisfaction and trust
(Case study: Bank Mellat ATM customers in Tehran) [Volume 1, Issue 1, 2020, Pages 1-27]
-
Customer Loyalty
Investigating the mediating role of customer loyalty and information technology capabilities in the relationship between organizational culture and organizational performance (Case study: Quds Razavi Bread Company) [Volume 1, Issue 2, 2020, Pages 103-118]
-
Customer Loyalty
Investigating the Impact of Online Relationship Marketing Dimensions on Customer Loyalty with the Mediating Role of Online Trust (Case Study: Tejarat Bank West Tehran Branches) [Volume 2, Issue 5, 2021, Pages 254-267]
-
Customer needs
Investigating the impact of innovation on new product production and organization performance [(Articles in Press)]
-
Customer Relationship Management
Impact of dynamic and consistent marketing capabilities on international marketing performance with the role modal intensity of competition (Case Study: Sahar Hamadan Food Industry) [Volume 3, Issue 2, 2022, Pages 62-87]
-
Customer Satisfaction
Investigating the effect of customer-based brand equity on customer loyalty by considering the mediating role of customer satisfaction and trust
(Case study: Bank Mellat ATM customers in Tehran) [Volume 1, Issue 1, 2020, Pages 1-27]
-
Customer Satisfaction
Investigating the effect of corporate social responsibility and service quality on brand image with the mediating role of customer satisfaction (Case study: Arshid clothing store in Tehran) [Volume 1, Issue 1, 2020, Pages 112-134]
-
Customer Satisfaction
Impact of Conducting and Ordering on Customer quality and customer loyalty with customer satisfaction adjustment (Case Study: South Pars Fourth Gas Reserve Operation Unit) [Volume 2, Issue 6, 2021, Pages 143-163]
-
Customer Satisfaction
The effect of the metaphysical environment on the satisfaction and repeat purchase of customers; The role of perception [Volume 4, Issue 4, 2023, Pages 52-66]
-
Customer Satisfaction"
Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 4, Issue 1, 2023]
-
Customer trust
Investigating the effect of customer-based brand equity on customer loyalty by considering the mediating role of customer satisfaction and trust
(Case study: Bank Mellat ATM customers in Tehran) [Volume 1, Issue 1, 2020, Pages 1-27]
-
Cyberspace
Identify and evaluate the strengths and weaknesses of cyberspace on marketing and advertising Case Study (Saipa Automotive Company) [Volume 1, Issue 4, 2020, Pages 49-62]
-
Cyberspace
Investigating the Impact of Cyberspace on Marketing and Advertising (kavir Motorization Company) [Volume 2, Issue 6, 2021, Pages 256-268]
D
-
Decision making
Entrepreneurial decision-making based on agility: a case study of Sepeh Banks in West Azerbaijan Province [Volume 3, Issue 4, 2022]
-
Delphi panel
Identify and investigate environmental factors affecting industrial marketing [Volume 2, Issue 2, 2021, Pages 1-9]
-
Derivatives
An Introduction to the Importance of Pomegranate Products and Derivatives to Manage Human Issues [Volume 2, Issue 2, 2021, Pages 99-109]
-
Destination brand
Literary celebrities, tourists 'relationship with the destination and brand interaction: Based on the marketing perspective, the effects of celebrities' approval [Volume 1, Issue 5, 2020, Pages 45-63]
-
Digital currency
Digital Currency Meta-Analysis Study: Forecasting the Future of Bitcoin in 2022 [Volume 2, Issue 5, 2021, Pages 1-14]
-
Digital Marketing
An Overview Of Digital Marketing And Its Dimensions From Yesterday To Today [Volume 2, Issue 1, 2021, Pages 62-81]
-
Digital Marketing
Investigating the role of digital marketing in consumer behavior [Volume 2, Issue 3, 2021, Pages 88-98]
-
Digital Marketing
Study the role of storytelling in digital marketing [Volume 2, Issue 2, 2021, Pages 38-49]
-
Digital Marketing
A comparative study of mobile marketing and game development [Volume 4, Issue 1, 2023]
-
Digital Marketing
A Framework for Realizing Digital Marketing Excellence Using the Natural Language Processing Technology: From Principles to Performance Evaluation [(Articles in Press)]
-
Digital Marketing Tools and Techniques
An Overview Of Digital Marketing And Its Dimensions From Yesterday To Today [Volume 2, Issue 1, 2021, Pages 62-81]
-
Dimensions
Comprehensive review of black pomegranate fruit and its various dimensions with commercial and therapeutic [Volume 1, Issue 5, 2020, Pages 119-129]
-
Dimtel Technique
Investigating Factors Affecting the Success of Technology Transfer with the Resistance Economics Approach in the Oil and Gas Industry Using Dematel and ANP [Volume 3, Issue 2, 2022, Pages 24-35]
-
Distributive Justice
Modulatory Assessment of Distributive Justice, Interactive Justice and Allocation Stability in the Effect of Brand Equity on Repurchase Intent (Case Study: Customers of Iran-Hamadan Car Dealerships) [Volume 1, Issue 2, 2020, Pages 57-76]
-
Distributor
Investigating the Impact of Platform Architecture Flexibility on Competitive Performance, Mediated by Purchasing Capability, Channel Management and Online Services, and Modifying Supplier, Distributor, and Customer Interaction (Case Study: Digi Kala Company) [Volume 1, Issue 3, 2020, Pages 36-58]
-
Dynamic marketing capabilities
Impact of dynamic and consistent marketing capabilities on international marketing performance with the role modal intensity of competition (Case Study: Sahar Hamadan Food Industry) [Volume 3, Issue 2, 2022, Pages 62-87]
E
-
E-commerce
The Role Of Underlying Incentives In Online E-Commerce Payments [Volume 2, Issue 4, 2021, Pages 58-74]
-
E-commerce
Gain a competitive advantage; A new indicator in the effective establishment of e-commerce [Volume 2, Issue 5, 2021, Pages 156-178]
-
Economic Capacities
Investigating and comparing indicators of perception of corruption, trade balance, ease of doing business, foreign investment and export fluctuations in the member countries of the Shanghai Organization [Volume 4, Issue 3, 2023]
-
Economic value added
Study Of Economic Value Added With A Review Approach [Volume 2, Issue 4, 2021, Pages 42-57]
-
Economy
Investigating the Relationship between Improving Cash Holding and Evaluating Economic Value Added Performance [Volume 3, Issue 3, 2022, Pages 95-109]
-
Effective Factors of Competitive Intelligence
Fars Province Gas Company Competitive Intelligence Management and Organization based [Volume 3, Issue 1, 2022, Pages 269-293]
-
Effectiveness
Corporate Governance And Its Role In Improving The Efficiency And Effectiveness Of Companies [Volume 1, Issue 6, 2020, Pages 119-131]
-
Effectiveness
Video marketing model in social media [Volume 4, Issue 4, 2023]
-
Effects of celebrities
Literary celebrities, tourists 'relationship with the destination and brand interaction: Based on the marketing perspective, the effects of celebrities' approval [Volume 1, Issue 5, 2020, Pages 45-63]
-
Efficiency
Corporate Governance And Its Role In Improving The Efficiency And Effectiveness Of Companies [Volume 1, Issue 6, 2020, Pages 119-131]
-
Electronic Banking
The effect of managing the successful experience of generation Z customers in electronic banking(Case study: Tejarat Bank) [Volume 4, Issue 3, 2023]
-
Electronic Financial Management
Review How The Impact Of Electronic Financial Management On Capital Market [Volume 2, Issue 5, 2021, Pages 60-70]
-
Emerging Risks
Identify and rank the components affecting the psychological empowerment of startups in the face of emerging risks of Covid-19 disease [Volume 1, Issue 3, 2020, Pages 15-35]
-
Emotional conflict
Investigating the effect of trust on attitudes toward home appliance energy labels with a modifying role in cognitive and emotional involvement of Emersan home appliance customers [Volume 1, Issue 4, 2020, Pages 28-48]
-
Emotional Marketing
Model design and evaluation in emotional intelligent marketing (case study: Kish Island restaurant customers) [Volume 4, Issue 1, 2023]
-
Emotional Purchases
Investigating the Internet of Things in the analysis of consumer behavior in emotional purchases using artificial intelligence [Volume 5, Issue 1, 2024]
-
Employees
The mediating role of the leader of trust in the relationship between the leadership of the virtue and the welfare related to the work of the staff of Yazd Education Department [Volume 3, Issue 3, 2022, Pages 110-132]
-
Employees' creative self -efficacy
Investigating the Impact of Creative Employee Self -efficacy on Innovative Behavior of Organizational Entrepreneurship (Mehr County Education [Volume 3, Issue 3, 2022, Pages 156-163]
-
Energy Types
Investment Management on Renewable Energy [Volume 3, Issue 2, 2022, Pages 54-71]
-
Entrepreneurship
Systematic Overview of Factors Affecting Technological Entrepreneurship [Volume 3, Issue 4, 2022, Pages 88-99]
-
Environmental Characteristics
Investigating the Impact of Workplace Security Characteristics on Employees' Behavioral Intentions with the Mediating Role of Coordination and Effectiveness of Employees (Case Study: Employees of Kahrizak Elderly Sanatorium) [Volume 2, Issue 6, 2021, Pages 1-29]
-
Environmental innovation
Investigating the Effects of Environmental Innovation, Environmental Orientation and Supplier Cooperation on Company Performance (Case Study: Tehran Plant Disposable Tableware Manufacturing Companies)(Case study: Bank Mellat, West Tehran Branches [Volume 2, Issue 6, 2021, Pages 147-164]
-
Esophary
The Role of Pomegranate Fruit Sales Management and its Products in Prevention and Prevention of Gastrointestinal Cancer (Study: Intestines, Esophans and Gastric) [Volume 2, Issue 2, 2021, Pages 164-169]
-
Ethical leadership
Investigating the Impact of Electronic Service Quality on Customer Satisfaction and trust in Online Shopping (Case Study: Digikala Online Store) [Volume 1, Issue 1, 2020, Pages 28-45]
-
EU
Investigating the role of adjustment strategies in companies affected by sanctions
Case study: Russia [Volume 1, Issue 4, 2020, Pages 83-95]
-
Europe Union (EU)
Surveying of the Role of Adjustment Strategies in Sanctions Affected Companies (Case Study: Russia) [Volume 3, Issue 3, 2022, Pages 73-90]
-
Europe Union Sanctions
Surveying of the Role of Adjustment Strategies in Sanctions Affected Companies (Case Study: Russia) [Volume 3, Issue 3, 2022, Pages 73-90]
-
EU sanctions
Investigating the role of adjustment strategies in companies affected by sanctions
Case study: Russia [Volume 1, Issue 4, 2020, Pages 83-95]
-
Evolutionary Algorithm
Combining Genetic Algorithms And Motor Nest Optimization To Solve The Supplier's Selection Problem [Volume 3, Issue 3, 2022, Pages 41-81]
-
Exploration or Orientation Discovery
Investigating the Impact of Brand responsibility and personality activity on the orientation of exploration and orientation with the mediating role of responsibility and individual identity activity with self -modest role [Volume 3, Issue 4, 2022, Pages 122-142]
F
-
Feeling of Mental Happiness
The Effect of Perceived Organizational Support through Feelings of Mental Happiness on Organizational Commitment (Case Study: Staff of Imam Khomeini Relief Committee in Shiraz) [Volume 2, Issue 6, 2021, Pages 107-124]
-
Financial Decision Making
Application Of System Dynamics In Financial Decisions [Volume 3, Issue 1, 2022, Pages 15-33]
-
Financial Decision Making
Application Of System Dynamics In Financial Decisions [Volume 3, Issue 1, 2022, Pages 34-59]
-
Financial Management
Important Indicators In Financial Management And An Overview Of Their [Volume 2, Issue 1, 2021, Pages 1-7]
-
Financial Management
Review How The Impact Of Electronic Financial Management On Capital Market [Volume 2, Issue 5, 2021, Pages 60-70]
-
Forecast
Digital Currency Meta-Analysis Study: Forecasting the Future of Bitcoin in 2022 [Volume 2, Issue 5, 2021, Pages 1-14]
-
Future research
Future research and the design of possible scenarios of social security services policies in the framework of macroeconomic variables [(Articles in Press)]
-
Fuzzy DANP Method
Prioritization of Effective Factors in Choosing Neuromarketing Techniques in Sustainable Production (Case Study of Iran's Food Industry) [(Articles in Press)]
-
Fuzzy DEMATEL Method
Prioritization of Effective Factors in Choosing Neuromarketing Techniques in Sustainable Production (Case Study of Iran's Food Industry) [(Articles in Press)]
G
-
Gamification
A comparative study of mobile marketing and game development [Volume 4, Issue 1, 2023]
-
Gas Company
Studying the relationship between Psychological Capital and human resource productivity in Semnan Gas Company [Volume 3, Issue 1, 2022, Pages 46-63]
-
Gastric
The Role of Pomegranate Fruit Sales Management and its Products in Prevention and Prevention of Gastrointestinal Cancer (Study: Intestines, Esophans and Gastric) [Volume 2, Issue 2, 2021, Pages 164-169]
-
Gastrointestinal Cancer
The Role of Pomegranate Fruit Sales Management and its Products in Prevention and Prevention of Gastrointestinal Cancer (Study: Intestines, Esophans and Gastric) [Volume 2, Issue 2, 2021, Pages 164-169]
-
Government per Capita Income
Investigating the Impact of Social and Economic Factors on Employment in Iran [Volume 4, Issue 2, 2023, Pages 64-72]
-
GPT chat
Smart marketing using Chat-GPT [Volume 5, Issue 1, 2024]
-
Green brand loyalty
The effect of awareness of social sustainability and environment on green brand loyalty mediated by altruistic variables (Case study: consumers of Cinere products in Tehran) [Volume 1, Issue 3, 2020, Pages 59-79]
-
Green brand storytelling
Presenting a green brand storytelling model in the food industry (Case Study: Sahar Hamedan Food Industries) [Volume 2, Issue 6, 2021, Pages 1-20]
-
Green HRM
The importance of sustainable human resource management to achieve sustainable development goals and objectives [Volume 2, Issue 5, 2021, Pages 200-216]
-
Green marketing management
An Overview of Green Marketing Management: A Dimensional Approach [Volume 2, Issue 3, 2021, Pages 1-21]
-
Green Product
An Overview of Green Marketing Management: A Dimensional Approach [Volume 2, Issue 3, 2021, Pages 1-21]
H
-
Hadith
A comparative study of the authorities of Prophet Muhammad and the authorities of Prophet Jesus from the perspective of the Qur'an and Hadith [Volume 2, Issue 6, 2021, Pages 131-142]
-
Holding
Investigating the Relationship between Improving Cash Holding and Evaluating Economic Value Added Performance [Volume 3, Issue 3, 2022, Pages 95-109]
-
Hostility of customers
Investigating the impact of customers' internet hostility on smart businesses [Volume 5, Issue 1, 2024]
I
-
Identity
Designing a model of strategies and measures related to competitive advantage with the mediation of environmental factors and operational capabilities of the organization in the apparel industry [Volume 5, Issue 1, 2024]
-
Imam Khomeini Relief Committee
The Effect of Perceived Organizational Support through Feelings of Mental Happiness on Organizational Commitment (Case Study: Staff of Imam Khomeini Relief Committee in Shiraz) [Volume 2, Issue 6, 2021, Pages 107-124]
-
Impulse Buying
The effect between sensory cues and willingness to buy instant street foods [Volume 4, Issue 3, 2023]
-
Individual Identity (Dimension of Operation)
Investigating the Impact of Brand responsibility and personality activity on the orientation of exploration and orientation with the mediating role of responsibility and individual identity activity with self -modest role [Volume 3, Issue 4, 2022, Pages 122-142]
-
Individual Identity (Dimension of Responsibility)
Investigating the Impact of Brand responsibility and personality activity on the orientation of exploration and orientation with the mediating role of responsibility and individual identity activity with self -modest role [Volume 3, Issue 4, 2022, Pages 122-142]
-
Industrial marketing
Identify and investigate environmental factors affecting industrial marketing [Volume 2, Issue 2, 2021, Pages 1-9]
-
Industry
The place of cognitive sciences in marketing and industry [Volume 3, Issue 3, 2022, Pages 82-94]
-
Influencer
Sales model through bloggers in social networks using the method of structural equations [(Articles in Press)]
-
Influencer marketing
Presenting the model of effective smart marketing challenges in social media by using the theme analysis method [Volume 4, Issue 2, 2023, Pages 61-78]
-
Influencers
Presenting the model of effective smart marketing challenges in social media by using the theme analysis method [Volume 4, Issue 2, 2023, Pages 61-78]
-
Informal and Social Communication
Investigating the Impact of Knowledge Management System on Marketing on Cyberspace Studyed by Dana Capital Entrepreneurial Company [Volume 2, Issue 6, 2021, Pages 197-208]
-
Information Asymmetry
Studying the effect of internal control system on financial performance with the mediating role of information asymmetry in the Iranian capital market [(Articles in Press)]
-
Information Collection
Investigating the Impact of Structure and Cultural Consciousness on Strategic Performance with the Media of Competitive Intelligence (Case Study: Bank Mellat) [Volume 4, Issue 2, 2023, Pages 119-139]
-
Information literacy
The effect of information literacy organization on innovation in the headquarters organization of the Ministry of Energy [(Articles in Press)]
-
Information Rich
Investigating the Impact of Knowledge Management System on Marketing on Cyberspace Studyed by Dana Capital Entrepreneurial Company [Volume 2, Issue 6, 2021, Pages 197-208]
-
Information Support
Investigating the Impact of Social Support on Continuous Purchase Intention to Mediate to Dealers and Brand Trust (Case Study: Customers of Cyrus Horizon Stores North Tehran) [Volume 3, Issue 2, 2022, Pages 1-23]
-
Innovation
Factors Affecting Buyers' Behavior And The Impact Of Creativity And Innovation In Industrial Marketing [Volume 2, Issue 2, 2021, Pages 45-56]
-
Innovation
Investigating the impact of innovation on new product production and organization performance [(Articles in Press)]
-
Innovation
The effect of information literacy organization on innovation in the headquarters organization of the Ministry of Energy [(Articles in Press)]
-
Innovative Behavior
Investigating the Impact of Creative Employee Self -efficacy on Innovative Behavior of Organizational Entrepreneurship (Mehr County Education [Volume 3, Issue 3, 2022, Pages 156-163]
-
In-service Training
An overview of the role of in-service training system on staff turnover
Case study: Petrodaniel Company [Volume 2, Issue 2, 2021, Pages 57-68]
-
Institutional Ownership
Investigating the Impact of Institutional Ownership on the Relationship between Free Cash Flows and Operating Cash Flows and Profit Forecast [Volume 2, Issue 6, 2021, Pages 71-99]
-
Insurance Industry
Examining the competitive strategies of Saman insurance company with a strategic management approach (Study case: Saman insurance agencies in East Azerbaijan province) [Volume 4, Issue 3, 2023]
-
Integrated communication
Integrated Marketing Communications With A Review Approach [Volume 1, Issue 6, 2020, Pages 144-153]
-
Integrated communication
Investigating The Role Of Green Banking On Internet Services [Volume 1, Issue 6, 2020, Pages 154-163]
-
Intelligence
Investigating the Impact of Structure and Cultural Consciousness on Strategic Performance with the Media of Competitive Intelligence (Case Study: Bank Mellat) [Volume 4, Issue 2, 2023, Pages 119-139]
-
Intelligent internal analysis
intelligent internal exploration and analysis of macro-cultural factors related to the success and failure of the organization''''s marketing during remote work; Category analysis approach [Volume 3, Issue 1, 2022, Pages 1-14]
-
Intention to Stay
Investigating the Impact of Workplace Security Characteristics on Employees' Behavioral Intentions with the Mediating Role of Coordination and Effectiveness of Employees (Case Study: Employees of Kahrizak Elderly Sanatorium) [Volume 2, Issue 6, 2021, Pages 1-29]
-
Intention to use
Investigating the effect of perceived usefulness, ease of use, enjoyment, trust and social influence on intention to use with the mediating role of consumer attitude
(Case of study: Household solar electricity customers in Yazd city) [Volume 4, Issue 2, 2023, Pages 66-87]
-
Interaction with the brand
Literary celebrities, tourists 'relationship with the destination and brand interaction: Based on the marketing perspective, the effects of celebrities' approval [Volume 1, Issue 5, 2020, Pages 45-63]
-
Interest in Coordination
Investigating the Impact of Workplace Security Characteristics on Employees' Behavioral Intentions with the Mediating Role of Coordination and Effectiveness of Employees (Case Study: Employees of Kahrizak Elderly Sanatorium) [Volume 2, Issue 6, 2021, Pages 1-29]
-
Interest in Effectiveness
Investigating the Impact of Workplace Security Characteristics on Employees' Behavioral Intentions with the Mediating Role of Coordination and Effectiveness of Employees (Case Study: Employees of Kahrizak Elderly Sanatorium) [Volume 2, Issue 6, 2021, Pages 1-29]
-
Interest of Managers
Investigating the Impact of Workplace Security Characteristics on Employees' Behavioral Intentions with the Mediating Role of Coordination and Effectiveness of Employees (Case Study: Employees of Kahrizak Elderly Sanatorium) [Volume 2, Issue 6, 2021, Pages 1-29]
-
Internal Control System
Studying the effect of internal control system on financial performance with the mediating role of information asymmetry in the Iranian capital market [(Articles in Press)]
-
Internet Banking
Identify and prioritize the factors affecting the trust of Internet banking customers .Case Study: Saman Bank Internet Banking Users [Volume 2, Issue 1, 2021, Pages 23-43]
-
Intestines
The Role of Pomegranate Fruit Sales Management and its Products in Prevention and Prevention of Gastrointestinal Cancer (Study: Intestines, Esophans and Gastric) [Volume 2, Issue 2, 2021, Pages 164-169]
-
Investment
Application Of System Dynamics In Financial Decisions [Volume 3, Issue 1, 2022, Pages 15-33]
-
Investment
Application Of System Dynamics In Financial Decisions [Volume 3, Issue 1, 2022, Pages 34-59]
-
Investment
Investment Management on Renewable Energy [Volume 3, Issue 2, 2022, Pages 54-71]
-
Investment
Investigating the Relationship between Improving Cash Holding and Evaluating Economic Value Added Performance [Volume 3, Issue 3, 2022, Pages 95-109]
-
IoT
Investigating the Internet of Things in the analysis of consumer behavior in emotional purchases using artificial intelligence [Volume 5, Issue 1, 2024]
-
Iranian Food Industry
Prioritization of Effective Factors in Choosing Neuromarketing Techniques in Sustainable Production (Case Study of Iran's Food Industry) [(Articles in Press)]
-
Iran Khodro
The Effective Factors on Improving Human Resource Productivity based on Kopman Model (Case study: Iran Khodro Industrial Group) [Volume 3, Issue 3, 2022, Pages 132-147]
-
IT capabilities
Investigating the mediating role of customer loyalty and information technology capabilities in the relationship between organizational culture and organizational performance (Case study: Quds Razavi Bread Company) [Volume 1, Issue 2, 2020, Pages 103-118]
J
-
Job
An overview of the concept of operations research in payroll systems [(Articles in Press)]
-
Job Satisfaction
Evaluating the effect of organizational climate, perception of organizational support and job burnout on job satisfaction (Case study: Branches 5 and 6 of Tehran Social Security Organization) [Volume 1, Issue 1, 2020, Pages 49-69]
-
Job Satisfaction
Investigating the effect of emotional intelligence and spiritual intelligence on job satisfaction and turnover intention
(Case study: General Department of Economic Affairs and Finance of Tehran Province [Volume 1, Issue 4, 2020, Pages 1-27]
-
Job Satisfaction
Investigating the perception of social responsibility and its effect on job satisfaction and organizational commitment [Volume 2, Issue 5, 2021, Pages 118-139]
K
-
Keywords: business
Identifying and ranking factors influencing the creation of sustainable home businesses using artificial neural network and hierarchical analysis process [(Articles in Press)]
-
Keywords: Corporate Governance
The Impact of Corporate Governance on Financial Stability and Access to Financial Services in Banks Listed on the Tehran Stock Exchange [Volume 2, Issue 2, 2021, Pages 117-134]
-
Knowledge Management
Explain the strategy of continuing human resource training in learning organizations in order to achieve competitive advantage [Volume 1, Issue 5, 2020, Pages 110-118]
-
Knowledge Management
The role of knowledge management strategies on organizational learning, organizational innovation and knowledge sharing in the organization [Volume 2, Issue 5, 2021, Pages 179-199]
-
Knowledge Management
Investigating the Impact of Knowledge Management System on Marketing on Cyberspace Studyed by Dana Capital Entrepreneurial Company [Volume 2, Issue 6, 2021, Pages 197-208]
-
Knowledge Management
Investigating the relationship between the establishment of knowledge management system and customer-oriented management in branches of Sepah banks in Shahrekord city [(Articles in Press)]
-
Knowledge sharing
The role of knowledge management strategies on organizational learning, organizational innovation and knowledge sharing in the organization [Volume 2, Issue 5, 2021, Pages 179-199]
-
Knowledge Storage
Investigating the relationship between the establishment of knowledge management system and customer-oriented management in branches of Sepah banks in Shahrekord city [(Articles in Press)]
-
Knowledge Structure
The impact of learning styles and knowledge structure on sales performance
(Case Study: Chadelmu Mining and Industrial Company [Volume 2, Issue 6, 2021, Pages 112-126]
L
-
Leadership with virtue
The mediating role of the leader of trust in the relationship between the leadership of the virtue and the welfare related to the work of the staff of Yazd Education Department [Volume 3, Issue 3, 2022, Pages 110-132]
-
Learning methods
E-learning, a new development in knowledge age education [Volume 3, Issue 1, 2022, Pages 235-253]
-
Learning Organization
Explain the strategy of continuing human resource training in learning organizations in order to achieve competitive advantage [Volume 1, Issue 5, 2020, Pages 110-118]
-
Linking motivation and preferences
The Role Of Underlying Incentives In Online E-Commerce Payments [Volume 2, Issue 4, 2021, Pages 58-74]
-
Liquidity risk
Investigating Liquidity Risk In Commercial Banks With A Review Approach [Volume 2, Issue 2, 2021, Pages 85-98]
-
Literary celebrities
Literary celebrities, tourists 'relationship with the destination and brand interaction: Based on the marketing perspective, the effects of celebrities' approval [Volume 1, Issue 5, 2020, Pages 45-63]
-
Location attachment
Investigating the Impact of Location Attachment, Promotion of Location and Motivation on Intention to Visit the Playing of Imagination
(Study: Tourists of Alisadr Tourism Complex Hamadan) [Volume 3, Issue 2, 2022, Pages 95-118]
-
Luxury value
An Overview of Green Marketing Management: A Dimensional Approach [Volume 2, Issue 3, 2021, Pages 22-44]
-
Luxury value
Journal of Hospitality and Tourism Management [Volume 4, Issue 1, 2023]
M
-
Machine Learning
Combination of Pricing Strategies with Machine Learning: Case Study on Gela Dairy Company [Volume 4, Issue 4, 2023, Pages 1-16]
-
Management
An Approach To Communication Management In Government Organizations In Tehran Province [Volume 1, Issue 4, 2020, Pages 63-70]
-
Management
Review How The Impact Of Electronic Financial Management On Capital Market [Volume 2, Issue 5, 2021, Pages 60-70]
-
Management
Investment Management on Renewable Energy [Volume 3, Issue 2, 2022, Pages 54-71]
-
Management
Entrepreneurial decision-making based on agility: a case study of Sepeh Banks in West Azerbaijan Province [Volume 3, Issue 4, 2022]
-
Management ability
Identify And Explain The Relationship Between Profit Quality And Management Ability [Volume 2, Issue 4, 2021, Pages 75-85]
-
Managerial networking
Relative Management Performance And Networking: The Moderating Role Of The Environmental Context [Volume 1, Issue 5, 2020, Pages 1-21]
-
Managing Pomegranate Fruit Sales
The Role of Pomegranate Fruit Sales Management and its Products in Prevention and Prevention of Gastrointestinal Cancer (Study: Intestines, Esophans and Gastric) [Volume 2, Issue 2, 2021, Pages 164-169]
-
Marketing
Identify and evaluate the strengths and weaknesses of cyberspace on marketing and advertising Case Study (Saipa Automotive Company) [Volume 1, Issue 4, 2020, Pages 49-62]
-
Marketing
Integrated Marketing Communications With A Review Approach [Volume 1, Issue 6, 2020, Pages 144-153]
-
Marketing
Investigating The Role Of Green Banking On Internet Services [Volume 1, Issue 6, 2020, Pages 154-163]
-
Marketing
The Impact Of The Tourism Industry On E-Marketing [Volume 2, Issue 1, 2021, Pages 82-100]
-
Marketing
A Study Of Neural Marketing With A Review Approach [Volume 2, Issue 2, 2021, Pages 10-27]
-
Marketing
Factors Affecting Buyers' Behavior And The Impact Of Creativity And Innovation In Industrial Marketing [Volume 2, Issue 2, 2021, Pages 45-56]
-
Marketing
An overview of the types of banking services with a social networking approach [Volume 2, Issue 3, 2021, Pages 99-105]
-
Marketing
Artificial Intelligence in Marketing: A Systematic Review and Future Research Path [Volume 2, Issue 4, 2021, Pages 1-14]
-
Marketing
intelligent internal exploration and analysis of macro-cultural factors related to the success and failure of the organization''''s marketing during remote work; Category analysis approach [Volume 3, Issue 1, 2022, Pages 1-14]
-
Marketing
Study the role of storytelling in digital marketing [Volume 2, Issue 2, 2021, Pages 38-49]
-
Marketing
Investigating the Impact of Cyberspace on Marketing and Advertising (kavir Motorization Company) [Volume 2, Issue 6, 2021, Pages 256-268]
-
Marketing
The place of cognitive sciences in marketing and industry [Volume 3, Issue 3, 2022, Pages 82-94]
-
Marketing
Model design and evaluation in emotional intelligent marketing (case study: Kish Island restaurant customers) [Volume 4, Issue 1, 2023]
-
Marketing
Artificial intelligence in marketing: Systematic review and future research direction [Volume 4, Issue 4, 2023, Pages 32-51]
-
Marketing Mix
Study of capillary marketing with a review approach [Volume 2, Issue 3, 2021, Pages 75-87]
-
Marketing strategies
Organizational marketing strategies through social media [Volume 2, Issue 2, 2021, Pages 69-84]
-
Marketing strategy
The relationship between marketing strategies for the intellectual knowledge of the state bank with loan absorption and with mediating role of innovation capital [(Articles in Press)]
-
Marticular Algorithm
Combining Genetic Algorithms And Motor Nest Optimization To Solve The Supplier's Selection Problem [Volume 3, Issue 3, 2022, Pages 41-81]
-
Matching priorities
The Role Of Underlying Incentives In Online E-Commerce Payments [Volume 2, Issue 4, 2021, Pages 58-74]
-
Michael Phillips
Marketing Without Advertising Michael Phillips And Sally Raspberry [Volume 3, Issue 2, 2022, Pages 86-97]
-
Mission
Prophecy and The mission in the Qur'an [Volume 2, Issue 5, 2021, Pages 291-297]
-
Mobile Apps
Investigating the role of digital marketing in consumer behavior [Volume 2, Issue 3, 2021, Pages 88-98]
-
Modeling
Important Indicators In Financial Management And An Overview Of Their [Volume 2, Issue 1, 2021, Pages 1-7]
-
Motivation
Investigating The Importance Of Verbal Rewards On Managers' Self-Determined Motivation [Volume 2, Issue 3, 2021, Pages 65-74]
-
Motivation
Investigating the Impact of Location Attachment, Promotion of Location and Motivation on Intention to Visit the Playing of Imagination
(Study: Tourists of Alisadr Tourism Complex Hamadan) [Volume 3, Issue 2, 2022, Pages 95-118]
-
Multiple strategic orientations
Investigating the impact of multiple strategic orientations and strategic flexibility on product innovation (case study: Pars Khodro Company) [Volume 3, Issue 3, 2022]
N
-
Natural Language Processing
A Framework for Realizing Digital Marketing Excellence Using the Natural Language Processing Technology: From Principles to Performance Evaluation [(Articles in Press)]
-
Negotiation
Identifying and ranking negotiation tactics in the Shiraz Islamic Council negotiations in the AHP method in Shiraz City Council [Volume 2, Issue 6, 2021, Pages 209-244]
-
Nervous marketing
A Study Of Neural Marketing With A Review Approach [Volume 2, Issue 2, 2021, Pages 10-27]
-
Network Optimization Algorithm
Combining Genetic Algorithms And Motor Nest Optimization To Solve The Supplier's Selection Problem [Volume 3, Issue 3, 2022, Pages 41-81]
-
Neural marketing
Investigating the role of neural marketing in the emotional behavior of shopping in customers [Volume 2, Issue 1, 2021, Pages 101-119]
-
Neuromarketing Techniques
Prioritization of Effective Factors in Choosing Neuromarketing Techniques in Sustainable Production (Case Study of Iran's Food Industry) [(Articles in Press)]
-
News
7.Hawfeng, S, (2017), “Media Coverage and Stock Price Bubbles”, Finance Journal, No. 24, PP.22-38.
8. Hill, C (2018),” The Impact of Media Coverage on Stock Crash”.
9. Maditinos, I (2016) “Investors’ Behavior in Media”.
10.Raymond, S (2017) “ Media Coverage Scandals and Stock Market”. [Volume 4, Issue 1, 2023]
-
Notification
Investigating the Impact of Social Media Advertising Features (Instagram) on Customers' Purchase Intentions
(Case Study: Customers of the Refah Market in Swadkoh) [Volume 4, Issue 4, 2023, Pages 17-31]
O
-
Offline loyalty
Investigating the Impact of Integration, Multi -Set, Trust and Loyalty Online Online Intention Interested (Code: Customers of Cyrus Horizon Chain Stores) [Volume 3, Issue 3, 2022, Pages 1-17]
-
Online and Offline Marketing
An Overview Of Digital Marketing And Its Dimensions From Yesterday To Today [Volume 2, Issue 1, 2021, Pages 62-81]
-
Online Relationship Marketing
Investigating the Impact of Online Relationship Marketing Dimensions on Customer Loyalty with the Mediating Role of Online Trust (Case Study: Tejarat Bank West Tehran Branches) [Volume 2, Issue 5, 2021, Pages 254-267]
-
Online Trust
Investigating the Impact of Online Relationship Marketing Dimensions on Customer Loyalty with the Mediating Role of Online Trust (Case Study: Tejarat Bank West Tehran Branches) [Volume 2, Issue 5, 2021, Pages 254-267]
-
Open Marketing
Impact of dynamic and consistent marketing capabilities on international marketing performance with the role modal intensity of competition (Case Study: Sahar Hamadan Food Industry) [Volume 3, Issue 2, 2022, Pages 62-87]
-
Operation
Investigating the Impact of Brand responsibility and personality activity on the orientation of exploration and orientation with the mediating role of responsibility and individual identity activity with self -modest role [Volume 3, Issue 4, 2022, Pages 122-142]
-
Ordering
Impact of Conducting and Ordering on Customer quality and customer loyalty with customer satisfaction adjustment (Case Study: South Pars Fourth Gas Reserve Operation Unit) [Volume 2, Issue 6, 2021, Pages 143-163]
-
Organization
Investigating the role of managers' guide in the process of employee loyalty [Volume 4, Issue 3, 2023]
-
Organizational atmosphere
Evaluating the effect of organizational climate, perception of organizational support and job burnout on job satisfaction (Case study: Branches 5 and 6 of Tehran Social Security Organization) [Volume 1, Issue 1, 2020, Pages 49-69]
-
Organizational Behavior
intelligent internal exploration and analysis of macro-cultural factors related to the success and failure of the organization''''s marketing during remote work; Category analysis approach [Volume 3, Issue 1, 2022, Pages 1-14]
-
Organizational change
Investigating the Impact of Strategic Thinking and Organizational Change and Reducing Burnout [Volume 2, Issue 5, 2021, Pages 92-117]
-
Organizational citizenship behavior
Investigating the Impact of Workplace Security Characteristics on Employees' Behavioral Intentions with the Mediating Role of Coordination and Effectiveness of Employees (Case Study: Employees of Kahrizak Elderly Sanatorium) [Volume 2, Issue 6, 2021, Pages 1-29]
-
Organizational Commitment
Presenting The Causal Model Of Social Responsibility Of The Organization With Emphasis On The Role Of Organizational Commitment
(Case Study: Industrial Companies In Tehran In 1999) [Volume 2, Issue 2, 2021, Pages 28-44]
-
Organizational Commitment
Investigating the perception of social responsibility and its effect on job satisfaction and organizational commitment [Volume 2, Issue 5, 2021, Pages 118-139]
-
Organizational Commitment
The Effect of Perceived Organizational Support through Feelings of Mental Happiness on Organizational Commitment (Case Study: Staff of Imam Khomeini Relief Committee in Shiraz) [Volume 2, Issue 6, 2021, Pages 107-124]
-
Organizational Commitment
Social responsibility and organizational commitment in smart banking [Volume 5, Issue 1, 2024]
-
Organizational Culture
Investigating the mediating role of customer loyalty and information technology capabilities in the relationship between organizational culture and organizational performance (Case study: Quds Razavi Bread Company) [Volume 1, Issue 2, 2020, Pages 103-118]
-
Organizational Culture
intelligent internal exploration and analysis of macro-cultural factors related to the success and failure of the organization''''s marketing during remote work; Category analysis approach [Volume 3, Issue 1, 2022, Pages 1-14]
-
Organizational Culture
Discovery of macro-cultural factors related to the success and failure of the organization's marketing during remote work; Thematic analysis approach [Volume 4, Issue 2, 2023, Pages 95-116]
-
Organizational Excellence
Measuring the Impact of Organizational Excellence on Improving Employees' Job Motivation and Its Impact on Organizational Efficiency [Volume 2, Issue 5, 2021, Pages 217-234]
-
Organizational innovation
The role of knowledge management strategies on organizational learning, organizational innovation and knowledge sharing in the organization [Volume 2, Issue 5, 2021, Pages 179-199]
-
Organizational innovation
The Role Of Employee Innovation In Improving Organizational Conditions (Case Study Of Fars Province Municipality) [Volume 2, Issue 1, 2021, Pages 1-11]
-
Organizational Justice
Investigating the role of managers' guide in the process of employee loyalty [Volume 4, Issue 3, 2023]
-
Organizational learning
The role of knowledge management strategies on organizational learning, organizational innovation and knowledge sharing in the organization [Volume 2, Issue 5, 2021, Pages 179-199]
-
Organizational Performance
Investigating the mediating role of customer loyalty and information technology capabilities in the relationship between organizational culture and organizational performance (Case study: Quds Razavi Bread Company) [Volume 1, Issue 2, 2020, Pages 103-118]
-
Organizational Performance
Discovery of macro-cultural factors related to the success and failure of the organization's marketing during remote work; Thematic analysis approach [Volume 4, Issue 2, 2023, Pages 95-116]
-
Organizational Performance"
Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 4, Issue 1, 2023]
-
Organizational Resilience
Designing and explaining the intelligence model of new businesses (startups) in the conditions of inflationary stagnation [Volume 5, Issue 1, 2024]
-
Organizational social responsibility
Presenting The Causal Model Of Social Responsibility Of The Organization With Emphasis On The Role Of Organizational Commitment
(Case Study: Industrial Companies In Tehran In 1999) [Volume 2, Issue 2, 2021, Pages 28-44]
-
Organizational social responsibility
Social responsibility and organizational commitment in smart banking [Volume 5, Issue 1, 2024]
-
Organizational trust
Investigating the role of managers' guide in the process of employee loyalty [Volume 4, Issue 3, 2023]
-
Organization Performance
Investigating the impact of innovation on new product production and organization performance [(Articles in Press)]
-
Ownership Structure
The effect of comparability on the cost of debt in companies with different ownership structures in Iran's capital market [(Articles in Press)]
P
-
Pars Khodro company
Investigating the impact of multiple strategic orientations and strategic flexibility on product innovation (case study: Pars Khodro Company) [Volume 3, Issue 3, 2022]
-
Participation
The Effective Factors on Improving Human Resource Productivity based on Kopman Model (Case study: Iran Khodro Industrial Group) [Volume 3, Issue 3, 2022, Pages 132-147]
-
Perceived compatibility
Investigating the effect of perceived adaptation on perceived awareness with the mediating role of perceived trust
(Case study: Bank Mellat, West Tehran Branches [Volume 2, Issue 6, 2021, Pages 125-146]
-
Perceived customer value
Investigating the effect of marketing mix factors (product, price, after-sales service, location) on customer retention by considering the mediating role of perceived customer value
(Case study: customers of Digistyle clothing online store [Volume 2, Issue 6, 2021, Pages 93-106]
-
Perceived link
Investigating the Impact of Social Media Advertising Features (Instagram) on Customers' Purchase Intentions
(Case Study: Customers of the Refah Market in Swadkoh) [Volume 4, Issue 4, 2023, Pages 17-31]
-
Perceived Organizational Support
The Effect of Perceived Organizational Support through Feelings of Mental Happiness on Organizational Commitment (Case Study: Staff of Imam Khomeini Relief Committee in Shiraz) [Volume 2, Issue 6, 2021, Pages 107-124]
-
Perceived Quality
Investigating the effect of perceived quality, perceived value, perceived satisfaction and perceived differentiation on brand loyalty with the mediating role of brand trust(Case study: Chain store 7 in Tehran) [Volume 1, Issue 3, 2020, Pages 104-127]
-
Perceived security
Investigating the Impact of Perceived Security on Electronic Trust and Operational Intention with the Mediating Role of Usage Attitude and Behavioral Intention) [Volume 2, Issue 6, 2021, Pages 21-36]
-
Perceived Usefulness
Investigating the effect of perceived usefulness, ease of use, enjoyment, trust and social influence on intention to use with the mediating role of consumer attitude
(Case of study: Household solar electricity customers in Yazd city) [Volume 4, Issue 2, 2023, Pages 66-87]
-
Perceived Value
Investigating the effect of perceived quality, perceived value, perceived satisfaction and perceived differentiation on brand loyalty with the mediating role of brand trust(Case study: Chain store 7 in Tehran) [Volume 1, Issue 3, 2020, Pages 104-127]
-
Perceived Value
Determinants of Satisfaction and Loyalty of Non-Governmental University Students with Focus on Students Perceived Value (Case Study: Students of Nabi Akram Institute of Higher Education) [Volume 3, Issue 4, 2022, Pages 169-196]
-
Perceptual Risk
The effect between sensory cues and willingness to buy instant street foods [Volume 4, Issue 3, 2023]
-
Performance
Relative Management Performance And Networking: The Moderating Role Of The Environmental Context [Volume 1, Issue 5, 2020, Pages 1-21]
-
Performance
Investigating the Effects of Environmental Innovation, Environmental Orientation and Supplier Cooperation on Company Performance (Case Study: Tehran Plant Disposable Tableware Manufacturing Companies)(Case study: Bank Mellat, West Tehran Branches [Volume 2, Issue 6, 2021, Pages 147-164]
-
Performance
Investigating the Impact of Workplace Security Characteristics on Employees' Behavioral Intentions with the Mediating Role of Coordination and Effectiveness of Employees (Case Study: Employees of Kahrizak Elderly Sanatorium) [Volume 2, Issue 6, 2021, Pages 1-29]
-
Performance expectations
Investigating the Impact of Social Media Advertising Features (Instagram) on Customers' Purchase Intentions
(Case Study: Customers of the Refah Market in Swadkoh) [Volume 4, Issue 4, 2023, Pages 17-31]
-
Personal brand
Phenomenology of personal branding: The conflicts of being famous in social media [(Articles in Press)]
-
Positivism Method"
Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 4, Issue 1, 2023]
-
Price
Investigating the effect of marketing mix factors (product, price, after-sales service, location) on customer retention by considering the mediating role of perceived customer value
(Case study: customers of Digistyle clothing online store [Volume 2, Issue 6, 2021, Pages 93-106]
-
Pricing Strategies
Combination of Pricing Strategies with Machine Learning: Case Study on Gela Dairy Company [Volume 4, Issue 4, 2023, Pages 1-16]
-
Prioritize
Preparing and editing the value engineering process in the smart municipality project (case study: municipalities in ten districts of Shiraz city) [Volume 4, Issue 2, 2023, Pages 79-94]
-
Privatization methods
Exploring the concepts and theories of privatization and global success [Volume 2, Issue 5, 2021, Pages 140-155]
-
Problem Selection
Combining Genetic Algorithms And Motor Nest Optimization To Solve The Supplier's Selection Problem [Volume 3, Issue 3, 2022, Pages 41-81]
-
Product Development Management
Impact of dynamic and consistent marketing capabilities on international marketing performance with the role modal intensity of competition (Case Study: Sahar Hamadan Food Industry) [Volume 3, Issue 2, 2022, Pages 62-87]
-
Product Innovation
Investigating the impact of multiple strategic orientations and strategic flexibility on product innovation (case study: Pars Khodro Company) [Volume 3, Issue 3, 2022]
-
Productivity and Organizational Performance
Investigating the Impact of Knowledge Management System on Marketing on Cyberspace Studyed by Dana Capital Entrepreneurial Company [Volume 2, Issue 6, 2021, Pages 197-208]
-
Productivity of human resources
Studying the relationship between Psychological Capital and human resource productivity in Semnan Gas Company [Volume 3, Issue 1, 2022, Pages 46-63]
-
Professional Ethics
Measuring the impact of professional creativity and organizational spirituality on increasing employee loyalty and organizational vitality [Volume 2, Issue 5, 2021, Pages 71-91]
-
Prophet Jesus
A comparative study of the authorities of Prophet Muhammad and the authorities of Prophet Jesus from the perspective of the Qur'an and Hadith [Volume 2, Issue 6, 2021, Pages 131-142]
-
Prophet Muhammad
A comparative study of the authorities of Prophet Muhammad and the authorities of Prophet Jesus from the perspective of the Qur'an and Hadith [Volume 2, Issue 6, 2021, Pages 131-142]
-
Protection
The Role Of Security In Reducing The Conflict Of Municipalities Organization
(Case Study Of Abadeh Municipality) [Volume 2, Issue 6, 2021, Pages 165-176]
-
Psychological capital
Studying the relationship between Psychological Capital and human resource productivity in Semnan Gas Company [Volume 3, Issue 1, 2022, Pages 46-63]
-
Psychological Empowerment of Manpower
Identify and rank the components affecting the psychological empowerment of startups in the face of emerging risks of Covid-19 disease [Volume 1, Issue 3, 2020, Pages 15-35]
-
Purchase
A Study Of Neural Marketing With A Review Approach [Volume 2, Issue 2, 2021, Pages 10-27]
-
Purchase Intention
Investigating the Impact of Social Media Advertising Features (Instagram) on Customers' Purchase Intentions
(Case Study: Customers of the Refah Market in Swadkoh) [Volume 4, Issue 4, 2023, Pages 17-31]
-
Purchase Intention
The effect of the features of platforms based on augmented reality technology on the behavioral and cognitive responses of customers [Volume 5, Issue 1, 2024]
Q
-
QSPM
Examining the competitive strategies of Saman insurance company with a strategic management approach (Study case: Saman insurance agencies in East Azerbaijan province) [Volume 4, Issue 3, 2023]
-
Qualitative Research
Model design and evaluation in emotional intelligent marketing (case study: Kish Island restaurant customers) [Volume 4, Issue 1, 2023]
-
Quality of Technical-Application Services
Impact of Conducting and Ordering on Customer quality and customer loyalty with customer satisfaction adjustment (Case Study: South Pars Fourth Gas Reserve Operation Unit) [Volume 2, Issue 6, 2021, Pages 143-163]
-
Quality of Work Life
Investigating The Factors Affecting The Quality Of Work Life And Its Impact On Organizational Productivity With The Walton Model
(Case Study: Islamic Azad University, Karaj Branch) [Volume 1, Issue 4, 2020, Pages 71-82]
-
Quran
Prophecy and The mission in the Qur'an [Volume 2, Issue 5, 2021, Pages 291-297]
-
Quran
A comparative study of the authorities of Prophet Muhammad and the authorities of Prophet Jesus from the perspective of the Qur'an and Hadith [Volume 2, Issue 6, 2021, Pages 131-142]
R
-
Radical innovation
The impact of technology and market knowledge on the propensity of entrepreneurial owners to radical innovation [(Articles in Press)]
-
Realism
Investigating the patterns of accountability framework with market development approach
(Case study: State-owned companies in the clothing industry) [Volume 1, Issue 6, 2020, Pages 190-203]
-
Reflection
Investigating the Impact of Trading Experience on Behavioral Biaries When Trading with Self -Mediating and Mining Credit Relationships with Counselor, Valid Relationships, and Learning Learning (Case Study: Tehran Stock Exchange Customers) [Volume 3, Issue 4, 2022, Pages 100-121]
-
Regional Agreements
Investigating and comparing indicators of perception of corruption, trade balance, ease of doing business, foreign investment and export fluctuations in the member countries of the Shanghai Organization [Volume 4, Issue 3, 2023]
-
Reliability
Investigating the effect of celebrities on trustworthiness, brand attitude and jealousy with the mediating role of social presence (Case study: Novin Charm, Tehran) [Volume 2, Issue 6, 2021, Pages 50-70]
-
Renewable Energy
Investment Management on Renewable Energy [Volume 3, Issue 2, 2022, Pages 54-71]
-
Reputation
Phenomenology of personal branding: The conflicts of being famous in social media [(Articles in Press)]
-
Resistance Economics
Investigating Factors Affecting the Success of Technology Transfer with the Resistance Economics Approach in the Oil and Gas Industry Using Dematel and ANP [Volume 3, Issue 2, 2022, Pages 24-35]
-
Retail Industry"
Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 4, Issue 1, 2023]
-
Revenue management
The Role of Income Management in Marriage Management [Volume 2, Issue 4, 2021, Pages 88-94]
-
Roles
The Role of Income Management in Marriage Management [Volume 2, Issue 4, 2021, Pages 88-94]
S
-
Saipa Company
Identify and evaluate the strengths and weaknesses of cyberspace on marketing and advertising Case Study (Saipa Automotive Company) [Volume 1, Issue 4, 2020, Pages 49-62]
-
Sales marketing interface flexibility
Investigating the Effect of Sales Marketing Flexibility on Sales Marketing Results with Models of Environmental Dynamics and Speed of Flexibility (Case Study: Ghasem Hamedan Food Distribution) [Volume 2, Issue 6, 2021, Pages 37-52]
-
Sales Performance
The impact of learning styles and knowledge structure on sales performance
(Case Study: Chadelmu Mining and Industrial Company [Volume 2, Issue 6, 2021, Pages 112-126]
-
Sally Raspberry
Marketing Without Advertising Michael Phillips And Sally Raspberry [Volume 3, Issue 2, 2022, Pages 86-97]
-
Satisfaction
Investigating The Factors Affecting The Quality Of Work Life And Its Impact On Organizational Productivity With The Walton Model
(Case Study: Islamic Azad University, Karaj Branch) [Volume 1, Issue 4, 2020, Pages 71-82]
-
Satisfaction
Investigating and analyzing the impact of human resource management system processes on the brand of the organization Mediated by the competence, commitment and satisfaction of employees in the insurance industry (Case study of Alborz Social Security Insurance) [Volume 1, Issue 5, 2020, Pages 22-44]
-
Schizophrenia brand
presenting the model of brand schizophrenia management in banking services using foundation data theory [Volume 4, Issue 1, 2023]
-
Security
Identify and prioritize the factors affecting the trust of Internet banking customers .Case Study: Saman Bank Internet Banking Users [Volume 2, Issue 1, 2021, Pages 23-43]
-
Security
The Role Of Municipal Security In Reducing Anti -Production Deviant Behaviors [Volume 2, Issue 6, 2021, Pages 100-111]
-
Self
Literary celebrities, tourists 'relationship with the destination and brand interaction: Based on the marketing perspective, the effects of celebrities' approval [Volume 1, Issue 5, 2020, Pages 45-63]
-
Self
Investigating the Impact of Trading Experience on Behavioral Biaries When Trading with Self -Mediating and Mining Credit Relationships with Counselor, Valid Relationships, and Learning Learning (Case Study: Tehran Stock Exchange Customers) [Volume 3, Issue 4, 2022, Pages 100-121]
-
Semnan
Studying the relationship between Psychological Capital and human resource productivity in Semnan Gas Company [Volume 3, Issue 1, 2022, Pages 46-63]
-
Sense of immersion
The effect of the features of platforms based on augmented reality technology on the behavioral and cognitive responses of customers [Volume 5, Issue 1, 2024]
-
Sensory Cues
The effect between sensory cues and willingness to buy instant street foods [Volume 4, Issue 3, 2023]
-
Sepeh Bank
Entrepreneurial decision-making based on agility: a case study of Sepeh Banks in West Azerbaijan Province [Volume 3, Issue 4, 2022]
-
Service Quality
Investigating the effect of corporate social responsibility and service quality on brand image with the mediating role of customer satisfaction (Case study: Arshid clothing store in Tehran) [Volume 1, Issue 1, 2020, Pages 112-134]
-
Service Quality
Determinants of Satisfaction and Loyalty of Non-Governmental University Students with Focus on Students Perceived Value (Case Study: Students of Nabi Akram Institute of Higher Education) [Volume 3, Issue 4, 2022, Pages 169-196]
-
Services
Future research and the design of possible scenarios of social security services policies in the framework of macroeconomic variables [(Articles in Press)]
-
Shanghai Cooperation Organization
Investigating and comparing indicators of perception of corruption, trade balance, ease of doing business, foreign investment and export fluctuations in the member countries of the Shanghai Organization [Volume 4, Issue 3, 2023]
-
Share market
7.Hawfeng, S, (2017), “Media Coverage and Stock Price Bubbles”, Finance Journal, No. 24, PP.22-38.
8. Hill, C (2018),” The Impact of Media Coverage on Stock Crash”.
9. Maditinos, I (2016) “Investors’ Behavior in Media”.
10.Raymond, S (2017) “ Media Coverage Scandals and Stock Market”. [Volume 4, Issue 1, 2023]
-
SHRM
The importance of sustainable human resource management to achieve sustainable development goals and objectives [Volume 2, Issue 5, 2021, Pages 200-216]
-
Smart marketing
Smart marketing using Chat-GPT [Volume 5, Issue 1, 2024]
-
Smart Tourism
Provide a framework for Smart Tourism Development Strategies and rank these factors using the ANP technique [(Articles in Press)]
-
Social and Economic Factors
Investigating the Impact of Social and Economic Factors on Employment in Iran [Volume 4, Issue 2, 2023, Pages 64-72]
-
Social Contract
Investigating the patterns of accountability framework with market development approach
(Case study: State-owned companies in the clothing industry) [Volume 1, Issue 6, 2020, Pages 190-203]
-
Social Lifestyle
The role of the media on the child's personal and social lifestyle [Volume 2, Issue 5, 2021, Pages 127-130]
-
Social marketing theory
Provide A Hierarchical Plan In The Field Of Social Marketing [Volume 2, Issue 4, 2021, Pages 15-41]
-
Social Media
Organizational marketing strategies through social media [Volume 2, Issue 2, 2021, Pages 69-84]
-
Social Media
Investigating the role of digital marketing in consumer behavior [Volume 2, Issue 3, 2021, Pages 88-98]
-
Social Media
Presenting the model of effective smart marketing challenges in social media by using the theme analysis method [Volume 4, Issue 2, 2023, Pages 61-78]
-
Social Media
Video marketing model in social media [Volume 4, Issue 4, 2023]
-
Social Media
Phenomenology of personal branding: The conflicts of being famous in social media [(Articles in Press)]
-
Social Media Management
Necessity to pay attention to content production in social media management [Volume 2, Issue 6, 2021, Pages 243-255]
-
Social Network
Sales model through bloggers in social networks using the method of structural equations [(Articles in Press)]
-
Social networks
Organizational marketing strategies through social media [Volume 2, Issue 2, 2021, Pages 69-84]
-
Social networks
An overview of the types of banking services with a social networking approach [Volume 2, Issue 3, 2021, Pages 99-105]
-
Social norms
Investigating the effect of assembly line kitting on competitive advantage through supply chain mediation, productivity and product diversity in the assembly hall of quick products
(case study: Pars Khodro Company) [(Articles in Press)]
-
Social Responsibility
Investigating the perception of social responsibility and its effect on job satisfaction and organizational commitment [Volume 2, Issue 5, 2021, Pages 118-139]
-
Social Security
Future research and the design of possible scenarios of social security services policies in the framework of macroeconomic variables [(Articles in Press)]
-
Social Support
Investigating the Impact of Social Support on Continuous Purchase Intention to Mediate to Dealers and Brand Trust (Case Study: Customers of Cyrus Horizon Stores North Tehran) [Volume 3, Issue 2, 2022, Pages 1-23]
-
Staff
The Role of Agility in the Organization of Municipalities
(Case Study of Fars Province Municipality) [Volume 2, Issue 6, 2021, Pages 187-196]
-
Staff
The Role Of Employee Innovation In Improving Organizational Conditions (Case Study Of Fars Province Municipality) [Volume 2, Issue 1, 2021, Pages 1-11]
-
Staff drop
An overview of the role of in-service training system on staff turnover
Case study: Petrodaniel Company [Volume 2, Issue 2, 2021, Pages 57-68]
-
Stagnation
Investigating the Relationship between Life Cycle and Avoiding Taxation of Companies Accepted in Tehran Stock Exchange [Volume 3, Issue 2, 2022, Pages 36-53]
-
Stock Exchange
Investigating the Relationship between Life Cycle and Avoiding Taxation of Companies Accepted in Tehran Stock Exchange [Volume 3, Issue 2, 2022, Pages 36-53]
-
Strategic Alliance
Investigating the impact of strategic alliance on improving the performance of companies [Volume 1, Issue 4, 2020, Pages 96-114]
-
Strategic flexibility
Investigating the impact of multiple strategic orientations and strategic flexibility on product innovation (case study: Pars Khodro Company) [Volume 3, Issue 3, 2022]
-
Strategic Management
Investigating the impact of strategic alliance on improving the performance of companies [Volume 1, Issue 4, 2020, Pages 96-114]
-
Strategic Management
Examining the competitive strategies of Saman insurance company with a strategic management approach (Study case: Saman insurance agencies in East Azerbaijan province) [Volume 4, Issue 3, 2023]
-
Strategic thinking
Investigating the Impact of Strategic Thinking and Organizational Change and Reducing Burnout [Volume 2, Issue 5, 2021, Pages 92-117]
-
Strategy
Investigating the role of adjustment strategies in companies affected by sanctions
Case study: Russia [Volume 1, Issue 4, 2020, Pages 83-95]
-
Strategy
A Study Of Neural Marketing With A Review Approach [Volume 2, Issue 2, 2021, Pages 10-27]
-
Strategy
Surveying of the Role of Adjustment Strategies in Sanctions Affected Companies (Case Study: Russia) [Volume 3, Issue 3, 2022, Pages 73-90]
-
Strategy
Provide a framework for Smart Tourism Development Strategies and rank these factors using the ANP technique [(Articles in Press)]
-
Structural Equations
Examining the model of strategic perspectives of branding based on brand equity through structural equations technique [(Articles in Press)]
-
Students satisfication
Determinants of Satisfaction and Loyalty of Non-Governmental University Students with Focus on Students Perceived Value (Case Study: Students of Nabi Akram Institute of Higher Education) [Volume 3, Issue 4, 2022, Pages 169-196]
-
Successful experience management
The effect of managing the successful experience of generation Z customers in electronic banking(Case study: Tejarat Bank) [Volume 4, Issue 3, 2023]
-
Success of Technology Transfer
Investigating Factors Affecting the Success of Technology Transfer with the Resistance Economics Approach in the Oil and Gas Industry Using Dematel and ANP [Volume 3, Issue 2, 2022, Pages 24-35]
-
Supply Chain Management
Impact of dynamic and consistent marketing capabilities on international marketing performance with the role modal intensity of competition (Case Study: Sahar Hamadan Food Industry) [Volume 3, Issue 2, 2022, Pages 62-87]
-
Supply Chain Management
Combining Genetic Algorithms And Motor Nest Optimization To Solve The Supplier's Selection Problem [Volume 3, Issue 3, 2022, Pages 41-81]
-
Sustainability
Identifying and ranking factors influencing the creation of sustainable home businesses using artificial neural network and hierarchical analysis process [(Articles in Press)]
-
Sustainable development goals
The importance of sustainable human resource management to achieve sustainable development goals and objectives [Volume 2, Issue 5, 2021, Pages 200-216]
-
Sustainable Human Resource Management
The importance of sustainable human resource management to achieve sustainable development goals and objectives [Volume 2, Issue 5, 2021, Pages 200-216]
-
Sustainable production
Prioritization of Effective Factors in Choosing Neuromarketing Techniques in Sustainable Production (Case Study of Iran's Food Industry) [(Articles in Press)]
-
SWOT
Examining the competitive strategies of Saman insurance company with a strategic management approach (Study case: Saman insurance agencies in East Azerbaijan province) [Volume 4, Issue 3, 2023]
-
Systematic Overview
Systematic Overview of Factors Affecting Technological Entrepreneurship [Volume 3, Issue 4, 2022, Pages 88-99]
-
Systematic Trading Experience
Investigating the Impact of Trading Experience on Behavioral Biaries When Trading with Self -Mediating and Mining Credit Relationships with Counselor, Valid Relationships, and Learning Learning (Case Study: Tehran Stock Exchange Customers) [Volume 3, Issue 4, 2022, Pages 100-121]
T
-
Talent Management Development
Explaining a model for the development of talent management in the intelligent tourism sector based on the data theory of the foundation [Volume 4, Issue 2, 2023, Pages 38-60]
-
Tehran Stock Exchange
The Impact of Corporate Governance on Financial Stability and Access to Financial Services in Banks Listed on the Tehran Stock Exchange [Volume 2, Issue 6, 2021, Pages 53-68]
-
Tehran Stock Exchange
The Impact of Corporate Governance on Financial Stability and Access to Financial Services in Banks Listed on the Tehran Stock Exchange [Volume 2, Issue 2, 2021, Pages 117-134]
-
Theme Analysis
Presenting the model of effective smart marketing challenges in social media by using the theme analysis method [Volume 4, Issue 2, 2023, Pages 61-78]
-
Time-based activity-based costing
Identifying and ranking the barriers to using the pricing system on TD-ABC in the stone industry of Fars province [Volume 2, Issue 6, 2021, Pages 177-186]
-
Tourism
Impact of social media on the development of therapeutic tourism
(Case Study: Isfahan City) [Volume 2, Issue 5, 2021, Pages 298-303]
-
Tourism
Explaining a model for the development of talent management in the intelligent tourism sector based on the data theory of the foundation [Volume 4, Issue 2, 2023, Pages 38-60]
-
Tourism
Provide a framework for Smart Tourism Development Strategies and rank these factors using the ANP technique [(Articles in Press)]
-
Tourism Industry
The Impact Of The Tourism Industry On E-Marketing [Volume 2, Issue 1, 2021, Pages 82-100]
-
Trust
Identify and prioritize the factors affecting the trust of Internet banking customers .Case Study: Saman Bank Internet Banking Users [Volume 2, Issue 1, 2021, Pages 23-43]
-
Trust
Investigating the effect of perceived usefulness, ease of use, enjoyment, trust and social influence on intention to use with the mediating role of consumer attitude
(Case of study: Household solar electricity customers in Yazd city) [Volume 4, Issue 2, 2023, Pages 66-87]
-
Trust in energy label
Investigating the effect of trust on attitudes toward home appliance energy labels with a modifying role in cognitive and emotional involvement of Emersan home appliance customers [Volume 1, Issue 4, 2020, Pages 28-48]
-
Trust of Dealers
Investigating the Impact of Social Support on Continuous Purchase Intention to Mediate to Dealers and Brand Trust (Case Study: Customers of Cyrus Horizon Stores North Tehran) [Volume 3, Issue 2, 2022, Pages 1-23]
-
Trust the brand
Investigating the effect of perceived taste, perceived quality and brand trust on the desire to buy with the role of flavor award converter
(Case study: Good Father restaurants in North Tehran) [Volume 2, Issue 6, 2021, Pages 69-92]
U
-
Uncertainty
Fars Province Gas Company Competitive Intelligence Management and Organization based [Volume 3, Issue 1, 2022, Pages 269-293]
-
Understanding Brand Personality (Dimension of Activity)
Investigating the Impact of Brand responsibility and personality activity on the orientation of exploration and orientation with the mediating role of responsibility and individual identity activity with self -modest role [Volume 3, Issue 4, 2022, Pages 122-142]
-
University image
Determinants of Satisfaction and Loyalty of Non-Governmental University Students with Focus on Students Perceived Value (Case Study: Students of Nabi Akram Institute of Higher Education) [Volume 3, Issue 4, 2022, Pages 169-196]
-
Urban population
Investigating the Impact of Social and Economic Factors on Employment in Iran [Volume 4, Issue 2, 2023, Pages 64-72]
V
-
Valid Relationships with Consultant
Investigating the Impact of Trading Experience on Behavioral Biaries When Trading with Self -Mediating and Mining Credit Relationships with Counselor, Valid Relationships, and Learning Learning (Case Study: Tehran Stock Exchange Customers) [Volume 3, Issue 4, 2022, Pages 100-121]
-
Valid Relationships with Peer
Investigating the Impact of Trading Experience on Behavioral Biaries When Trading with Self -Mediating and Mining Credit Relationships with Counselor, Valid Relationships, and Learning Learning (Case Study: Tehran Stock Exchange Customers) [Volume 3, Issue 4, 2022, Pages 100-121]
-
Value Added
Investigating the Relationship between Improving Cash Holding and Evaluating Economic Value Added Performance [Volume 3, Issue 3, 2022, Pages 95-109]
-
Video marketing
Video marketing model in social media [Volume 4, Issue 4, 2023]
W
-
Walton model
Investigating The Factors Affecting The Quality Of Work Life And Its Impact On Organizational Productivity With The Walton Model
(Case Study: Islamic Azad University, Karaj Branch) [Volume 1, Issue 4, 2020, Pages 71-82]
-
Willingness to pay
The Role Of Underlying Incentives In Online E-Commerce Payments [Volume 2, Issue 4, 2021, Pages 58-74]
-
Word of Mouth Electronic Marketing
Investigating the role of digital marketing in consumer behavior [Volume 2, Issue 3, 2021, Pages 88-98]
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